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AirFresh operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalized shopping experience (the "Services"). AirFresh is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and share personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs to the extent of that conflict.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, relates to, or could reasonably be linked with you or another individual. Personal information does not include information that is collected anonymously or that has had all personal identifiers removed. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact information such as your name, address, billing address, shipping address, phone number, and email address.
Financial information such as credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information such as your username, password, security questions, preferences, and settings.
Transaction information such as items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your order history.
Communications with us such as information you share with us when contacting us with customer support inquiries.
Device information such as information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information such as information about how you interact with the Services, including when and how you navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, such as through cookies and similar technologies when you use our products or services or visit our websites;
From our service providers, such as when we engage them to provide certain technologies or collect or process personal information on our behalf;
From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, Personalizing, and Improving the Services. We use your personal information to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and provide a customized shopping experience, such as product recommendations based on your purchases. This may also include using personal information to better personalize and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising, and promotional communications by email, text, or mail, and to show you advertisements for products or services based on your previous purchases, items added to your cart, and other activities on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our Services. If you choose to create an account with us, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access credentials with anyone else.
Communicating with You. We use your personal information to provide customer support, respond quickly, deliver effective services, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery processes, to establish, exercise, or defend legal claims, and to investigate or enforce potential violations of our terms or policies.

How We Share Your Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

Sharing with third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping, including Shopify and other vendors.
Sharing with business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising based on your online activity with different merchants and websites. Depending on where you live, you may have the right to opt out of the sharing of your information for these purposes. Click here to exercise this right.
Sharing when you direct us to, request it, or provide explicit consent to share your information, such as when you use social media widgets or login integrations.
Sharing with our affiliates or within our corporate group.
Sharing in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Shopify's Role

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on our behalf, including to help process your transactions. Information you provide to the Services is transferred to and shared with Shopify and third parties outside your country of residence for these purposes. We also use certain advanced Shopify features that draw on data and information gathered from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal information collected in connection with your interactions with our store, other merchants, and Shopify. Shopify is responsible for processing your personal information in this context and for responding to requests to exercise any of the rights you may have under this Privacy Policy. Learn more about how Shopify uses your personal information here: Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or third parties. The inclusion of a link on the Services does not imply endorsement of the linked site by us.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you believe your child has provided us with personal information, please contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right to Data Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising. You may have a right to opt out of the "sale" or "sharing" of your personal information, and the processing of your personal information for "targeted advertising," as defined by applicable privacy laws, depending on where you live. Click here to exercise this right. If a Global Privacy Control signal is enabled in your browser when you visit our website, depending on where you live, we treat this as an automatic opt-out request for that browser and device. If we can associate that device with a specific Shopify account, we also apply the opt-out request to that account. Learn more about Global Privacy Control here: https://globalprivacycontrol.org/. Outside of the Global Privacy Control, we do not respond to "Do Not Track" signals.
Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You may exercise these rights where indicated on the Services, or by contacting us using the contact details below. Learn more about how Shopify uses your personal information and any rights you may have here: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before we process your request, we may need to verify your identity, as permitted or required under applicable law. Consistent with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision, or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or an equivalent mechanism adopted by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any other notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@airfresh.com